TikTok is a short-form video program possessed by Byte Dance headquartered in Beijing. It was launched in 2017 for iOS and Android. It is quite favoured in Asia and the USA but is not available in China itself. It allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. The masses with the “fear of missing out” from the social networking service got a wonderful and fascinating app as ‘TikTok’ and uses it as one of the best platforms to show their creativity and various skills. They want popularity and for that they need hearts. There are online stores where they could buy TikTok hearts for money. Let us try to relocate the reasons for TikTok’s gaining popularity:
1. TikTok is a social network in which the user can create an account quite easily through Instagram, Facebook or Google. The users could make music videos and another type of videos which can be shared with friends and followers.
2. It has got a variety of options through which the user could choose from hundreds of songs, sound effects and it has also got options such as virtual stickers and the speed of the camera can also be controlled to move the pictures quickly or slowly.
3. Through TikTok the users not only create their videos but also search through countless fun videos. Above all, the users can also like, share or leave a comment on a video.
4. TikTok, unlike other social networking services like Facebook and Instagram, also focuses on showing the creativity skills of the users. It allows the users to show the art gallery of their creativity freely containing videos of different categories and varieties ranging from music, dance, sports, arts, food, comedy, beauty, and whatnot.
5. The format of video in TikTok is mostly 15 seconds so making as well as watching videos is easy and doesn’t require much effort. The videos are neither staged nor meant to be perfect. The viewers could relate to the contents of videos and the foremost priority of the videos and fun.
6. TikTok also focuses on the localised contents so that the application can be made user-friendly and the users will be able to see the videos of local creators that are more relatable to them. This localising strategy of TikTok came up with enormous success to TikTok.
TikTok has got immense potential to grow but in recent times there have been several cases of accidents and other mishaps while making videos. So, there is an urgent need to create awareness among the users so that fun would not turn out as fatal for the masses using it. You can also be a part of this popularity to buy TikTok hearts for your videos.